October 23 (SeeNews) - The Bulgarian unit of German retailer Kaufland said on Monday it has entered into strategic partnership with local advertising firm Noble Graphics.
"We believe that with a suitable creative partner like Noble Graphics we will underline our position as a dynamic and modern leader who does not just talk to the Bulgarian consumer but creates experience and added value," Kaufland Bulgaria's marketing director Katerina Usheva said in a statement.
"It is very important for us that Kaufland Bulgaria will rely on our ideas not only in the field of advertising, but also for strategic development of their business in the country. The scale and importance of their activity is an additional incentive for our professional ambitions," Marsel Levi, creative director and partner at Noble Graphics, said.
Kaufland Bulgaria operates 58 supermarkets in the country.
Kaufland, which is part of Germany’s Schwarz Group, also operates the Lidl retail chain in Bulgaria.