April 7 (SeeNews) - A1 Telekom Austria Group's operating company in Serbia replaced its local brand Vip mobile with A1 as of April 7, A1 said on Wednesday.
The rebranding in Serbia completes the consistent presence of the A1 Telekom Austria Group across its entire footprint under the strong, common A1 brand, the company said in a statement.
Following the announcement by the A1 Telekom Austria Group to gradually expand the A1 brand to its entire operating business, in 2018 the rebranding of the Bulgarian and Croatian subsidiaries to A1 and a brand refresh in Austria took place. The A1 brand was previously already implemented on the Slovenian market and at A1 Digital as well as in the international corporate brand A1 Telekom Austria Group.