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BUCHAREST (Romania), November 8 (SeeNews) - Romanian online retailer eMag said on Thursday it expects to sell 3 million products worth a total of 400 million lei ($98 million/ 85 million euro) to Black Friday shoppers on November 16, the company said on Thursday.
The online retailer is counting on its new warehouse to sustain deliveries for Black Friday, eMag said in a press release.
With a surface area of 126,000 square meters (20 football fields) and a capacity of 2 million large and medium volume products, the new space is the largest warehouse in Southeast Europe.
Last year eMag booked 360 million lei in Black Friday sales.
Black Friday, the shopping day immediately after the US holiday of Thanksgiving, which retailers consider to mark the start of the Christmas shopping season. This year, Black Friday falls on November 23 in the U.S.
Online retailer eMag was founded in 2001 by Romanian entrepreneurs, and later expanded in Bulgaria, Hungary and Poland.
South Africa-based Naspers media group acquired a 70% stake in eMag in 2012.