May 10 (SeeNews) - Dutch multinational online food ordering and delivery company Just Eat Takeaway said on Tuesday it intends to discontinue its platform and delivery operations in Romania as of June 1.
"Over the past period, the competitive pressure, our relative scale and the overall market penetration for food delivery in Romania have been insufficient to sustain a healthy business. With this in mind we have made the difficult decision to cease our operations in Romania," Just Eat Takeaway said in a press release.
"The closing of this market enables us to concentrate on sustainably profitable and market leading positions," the company explained.
Just Eat Takeaway also noted that impact on orders, gross transaction value and revenue for the company in Southern Europe will be immaterial.
Amsterdam-headquartered Just Eat Takeaway was created in January 2020 by bringing together two food delivery firms: Takeaway.com, founded in 2000 in The Netherlands and Just Eat, founded in 2001 in Denmark. Just Eat Takeaway currently has over 634,000 connected restaurants through its platform.
In 2018, Takeaway.com acquired Romanian food delivery marketplace Oliviera and Bulgarian food delivery company BGmenu for a total of 10.5 million euro ($11 million).
($=0.9504 euro)