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SOFIA (Bulgaria), February 18 (SeeNews) - Bulgarian Internet advertising provider EasyTrader has sold a 40% stake to Awsum Interactive, a local interactive agency for web marketing and web business development, for an undisclosed sum, EasyTrader's managing director said on Monday. EasyTrader sees its revenue growing almost 50% this year to 1.5 million levs ($1.1 million/770,000 euro), company shareholder and managing director Alexander Tsankov told SeeNews. The company decided to attract Awsum Interactive as a strategic investor to secure its market development and obtain more clients, Tsankov said. The deal was wrapped up in December. "We will aim for a joint market share of some 15% in Internet advertising this year," Awsum Interactive majority shareholder and executive director Petar Neychev told SeeNews. He could give no comparative figure for their combined Bulgarian market share in 2007. "The investment in EasyTrader is not only a financial investment but a part of our long-term development strategy," Neychev said. EasyTrader (http://easytrader.bg), set up in 2006, connects consumers with advertisers via website targeted pay-per-action advertising programmes including pay-per-click, pay-per-lead and pay-per-sale. It says it serviced over 1,000 websites and over 100 advertising campaigns, providing 1.3 million clicks and 1.7 million advertising impressions, in January. Cost per click (CPC) and cost per action (CPA) advertisement sales in Bulgaria are estimated at 10% of total web-based advertising sales in 2007, Awsum said in a statement. CPC and CPA sales are seen rising 120% year-on-year and reaching 15% of total Internet-based sales in 2008 as the latter are seen growing 40% on the year. In five years, CPC and CPA sales are estimated at 35% of total web-based sales of advertisements. Rate this article 
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